Our Story

Why I Built Unlock Patients

It started with my mom's pediatric practice in Nashville and one question nobody could answer: which marketing spend was actually bringing families through the door?

Less guesswork
Clearer calls
Booked patient proof

The first problem

Growing up around a practice showed me the gap.

My mom is a pediatrician in Nashville. I watched her put everything into caring for families, while the return from marketing stayed hard to understand.

Traditional marketing Expensive placements with no clear line to booked visits.

Social media Important for trust, but hard to tie to booked visits.

Agency reports $1,000+ monthly fees could still leave the return unclear.

Alex Langone with his mom in a golf cart

"She was writing checks on faith. I wanted to make it simple: a parent saw the ad, called the practice, and booked a visit. That was the proof she needed."

Alex Langone, CEO & Founder

The build

So I Built It Myself

I started with her practice and built the pieces she needed to see what was actually happening.

1 Reach parents Show up when nearby families are already looking for care.

2 Track the call Know which calls came from which marketing.

3 Show booked visits Connect marketing spend to real appointments.

Every Practice Has This Problem

Most doctors did not open a practice to become marketing experts. They need a simple way to know whether their marketing is bringing in new patients.

Calls are visible See which marketing made the phone ring.

Bookings are clearer Understand which families became appointments.

Growth feels practical Spend more on what works, and stop guessing.

See How It Works