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Case Study Pediatrics Hollywood, FL

$895 in ad spend.
16 booked patients.
$55.95 per booking.

Here's what happened when WonderKidz Pediatrics spent their first $895 on ads with Unlock Patients.

Dr. Violina Bhattacharyya, MD FAAP · Owner & Pediatrician, WonderKidz Pediatrics · 3829 Hollywood Blvd, Hollywood, FL
35.1%
Click → answered call
16
Confirmed bookings
$55.95
Cost per booking
~116×
Estimated 10-year ROI
The Return

Profitable on visit one.
Then it compounds.

An average pediatric patient generates value across routine well-child visits, sick visits, vaccines, screenings, and follow-up care.1 Across a full pediatric panel, a child averages roughly 2.5–3.2 visits per year and about $550–$750 in annual revenue for the practice.2 Here's how the math plays out for WonderKidz's first $895 in ad spend.

Line item
Per patient
Total (16 patients)
Total ad spend
—
$895
First-visit reimbursement
~$175
~$2,800
First-visit ROI
3.1×
Already profitable
Expected visit frequency
AAP well-child schedule plus typical sick/acute care
~2.5–3.2 visits / yr
~40–51 visits / yr
Annual revenue per active patient
Blended pediatric panel estimate
~$550–$750
~$8,800–$12,000 / yr
10-year patient lifetime value
Assuming 10 years of retained visits
~$5,500–$7,500
~$88,000–$120,000
Estimated 10-year ROI on $895 paid ad spend
~116×
~$104K
The Results

More than 1 in 3 visitors
picked up the phone.

The ads do their job. The harder challenge is getting an ad-click to become an actual answered phone call. Industry reports peg the average healthcare landing-page conversion rate at roughly 3–5%.1 With their first $895 in ad spend, WonderKidz converted 35.1% of landing-page clicks into answered phone calls — meaning more than one-third of visitors picked up the phone.

35.1%
WonderKidz click-to-answered-call rate
Healthcare industry average: ~3–5%
~7–12× the industry average
$895
Practice-paid ad spend
111
Ad clicks (6.6% CTR)
39
Answered phone calls
16
Confirmed bookings

The full funnel

Ad impressionspeople who saw the ad
1,685
1,685100%
Ad clicksvisitors who landed on the site
111
1116.6% CTR
Answered phone callsvisitors who connected with the practice
39
3935.1% of clicks
Confirmed bookingscalls that became scheduled visits
16
1614.4% of clicks

The first $895

The first $895 in practice-paid ad spend produced enough bookings to prove the economics, even before compounding optimization had time to mature.

Practice-paid spend

$55.95 per confirmed booking

First $895 in ad spend

$895
Paid ad spend
111
Clicks
6.6%
Avg CTR
$14.71
Avg CPC
Booking outcomes

16 confirmed bookings from 54 calls

From the same $895

54
Calls
39
Answered calls
16
Confirmed bookings
35.1%
Call rate
How It Works

From Google search to
patient on the schedule.

Every step is tracked, recorded, and visible in the dashboard. No black boxes, no guessing.

🔍
Parent Searches
"Pediatrician near me" on Google
›
📢
Ad Appears
Top of Google results, geo-targeted to the office area
›
Clicks Ad
Lands on a dedicated one-job landing page
›
📞
Calls Practice
Auto-connected to front desk, call recorded & tracked
›
✅
Booking Confirmed
AI analyzes call, confirms appointment was made
›
👨‍👩‍👧
Patient Walks In
New family on the schedule, revenue begins
Every step tracked in real-time on the Unlock Patients dashboard
Their Google Ads have been a total game-changer, driving a steady, predictable stream of new families walking through the door. As a busy pediatrician and mother, it is a relief to work with a team that truly understands pediatrics. I can finally stop worrying about filling the schedule and focus entirely on taking care of my patients.
Dr. Violina Bhattacharyya, MD FAAP
Owner & Pediatrician · WonderKidz Pediatrics, Hollywood, FL
The Practice

A solo pediatrician
up against national chains.

WonderKidz Pediatrics is a family-operated pediatric practice on Hollywood Blvd in South Florida, led by Dr. Violina Bhattacharyya — a board-certified pediatrician (FAAP) who built her practice on the belief that families deserve a doctor who knows their kids by name.

It's the kind of practice that wins on care quality. But in a metro served by Pediatric Associates, Nicklaus Children's, and dozens of urgent-care chains with seven-figure marketing budgets, a single-doctor practice doesn't get found by accident — no matter how good the care is.

Want results like
these for your practice?

See exactly how Unlock Patients would build your campaign, landing page, and tracking — in a free 30-minute walkthrough.

See It In Action

Methodology & Sources

1 Healthcare landing-page conversion benchmarks (~3–5% click-to-conversion) reflect commonly cited industry averages from WordStream, Google Ads benchmarks, and LocaliQ medical-vertical reports. Direct comparisons depend on conversion definition; figures here are directional.

2 Revenue estimates are illustrative projections based on published pediatric reimbursement averages and the AAP well-child visit schedule. First-visit reimbursement uses a conservative $175 per new-patient visit. Visit frequency (2.5–3.2/yr) and annual revenue ($550–$750) are blended estimates drawn from typical sick/acute care utilization and commercial-reimbursement averages for pediatric primary care. The headline ROI uses the midpoint value of $650 per patient per year. Estimated 10-year value is calculated as 16 confirmed bookings × $650 annual value × 10 assumed years at the practice, divided by $895 in practice-paid ad spend. Actual economics vary by payer mix, patient age, vaccine utilization, visit frequency, retention, regional reimbursement rates, and value-based-care contracts.

Ad spend, click, impression, and conversion data sourced from the connected ad platforms (Google Ads and Meta Ads). The practice paid $895 in total ad spend ($595 Google Ads, $300 Meta Ads); with Google Ads promotional credits included, total delivered media was $1,633.25. Even measured against total delivered media, the campaign is highly profitable — the $895 represents what the practice actually paid out of pocket to start. Booking data came from the Unlock Patients call-tracking platform, with bookings classified by AI booking detection on recorded calls and confirmed via transcript review. Multi-child bookings counted per child. All headline metrics (cost per booking, ROI) are calculated against the $895 practice-paid amount only and do not include Unlock Patients' management fee. Of the 16 confirmed bookings, 13 originated from Google Ads and 3 from Meta Ads. Past performance is not a guarantee of future results.