Case Study Pediatrics Hollywood, FL

$895 in ad spend.
16 booked patients.
$55.95 per booking.

Here's what happened when WonderKidz Pediatrics spent their first $895 on ads with Unlock Patients.

Dr. Violina Bhattacharyya, MD FAAP · Owner & Pediatrician, WonderKidz Pediatrics · 3829 Hollywood Blvd, Hollywood, FL
35.1%
Click → answered call
16
Confirmed bookings
$55.95
Cost per booking
~116×
Estimated 10-year ROI
The Return

Profitable on visit one.
Then it compounds.

An average pediatric patient generates value across routine well-child visits, sick visits, vaccines, screenings, and follow-up care. Across a full pediatric panel, a child averages roughly 2.5–3.2 visits per year and about $550–$750 in annual revenue for the practice.2 Here's how the math plays out for WonderKidz's $895 in practice-paid ad spend.

Line item
Per patient
Total (16 patients)
Total ad spend
—
$895
First-visit reimbursement
~$200
~$3,200
First-visit ROI
3.6×
Already profitable
Expected visit frequency
AAP well-child schedule plus typical sick/acute care
~2.5–3.2 visits / yr
~40–51 visits / yr
Annual revenue per active patient
blended pediatric panel estimate
~$550–$750
~$8,800–$12,000 / yr
10-year patient lifetime value
assuming 10 years at the practice
~$5,500–$7,500
~$88,000–$120,000
Estimated 10-year ROI on $895 paid ad spend
~116×
~$104K

Lifetime value figures are estimates based on standard pediatric primary-care visit volumes and average commercial reimbursement rates. The ROI figure uses the midpoint annual value of $650 per active patient, multiplied by 16 confirmed bookings and 10 assumed years at the practice. Actual practice economics vary by payer mix, patient age, vaccine utilization, retention, and visit frequency. The practice paid $895 in ad spend; with Google Ads promotional credits included, total delivered media was $1,633.25.

The Results

More than 1 in 3 visitors
picked up the phone.

The ads do their job. The harder challenge is getting an ad-click to become an actual answered phone call. Industry reports peg the average healthcare landing-page conversion rate at roughly 3 to 5%.1 From December 15, 2025 to April 21, 2026, WonderKidz converted 35.1% of landing-page clicks into answered phone calls, meaning more than one-third of visitors picked up the phone.

35.1%
WonderKidz click-to-answered-call rate
Healthcare PPC industry average: ~3 to 5%
~7 to 12× the industry average
$895
Practice-paid ad spend
111
Ad clicks (6.6% CTR)
39
Answered phone calls
16
Confirmed bookings

The full funnel

Ad impressionspeople who saw the ad
1,685
1,685100%
Ad clicksvisitors who landed on the site
111
1116.6% CTR
Answered phone callsvisitors who connected with the practice
39
3935.1% of clicks
Confirmed bookingscalls that became scheduled visits
16
1614.4% of clicks

The launch window

From December 15, 2025 to April 21, 2026, the campaign produced enough bookings to prove the economics, even before compounding optimization had time to mature.

Practice-paid spend

$55.95 per confirmed booking

Dec 15, 2025 – Apr 21, 2026

$895
Paid ad spend
111
Clicks
6.6%
Avg CTR
$14.71
Avg CPC
Booking outcomes

16 confirmed bookings from 54 calls

Same launch period

54
Calls
39
Answered calls
16
Confirmed bookings
35.1%
LP conv. rate
The Turning Point

One channel, fully tracked,
tied to actual bookings.

Unlock Patients launched WonderKidz with our standard pediatric stack. A focused Google Ads search campaign, a single-purpose conversion landing page, and end-to-end tracking that ties every dollar of ad spend to a real patient on the schedule.

For the first time, I can see exactly which marketing dollars are turning into actual patients on our schedule. New families have been walking in every month, and I know precisely why.
Dr. Violina Bhattacharyya, MD FAAP
Owner & Pediatrician · WonderKidz Pediatrics, Hollywood, FL
The Practice

A solo pediatrician
up against national chains.

WonderKidz Pediatrics is a family-operated pediatric practice on Hollywood Blvd in South Florida, led by Dr. Violina Bhattacharyya, a board-certified pediatrician (FAAP) who built her practice on the belief that families deserve a doctor who knows their kids by name.

It's the kind of practice that wins on care quality. But in a metro served by Pediatric Associates, Nicklaus Children's, and dozens of urgent-care chains with seven-figure marketing budgets, a single-doctor practice doesn't get found by accident, no matter how good the care is.

The Problem

The chairs were ready.
The patients weren't finding her.

Before partnering with Unlock Patients, the bottleneck wasn't the practice. It was discoverability. Most of the levers a small practice can pull were either expensive, slow, or impossible to measure.

The Takeaway

Three things made
the math work.

01

Intent over impressions

A parent searching "pediatrician near me" at 8 PM on a Tuesday is fundamentally different from one scrolling Instagram. We capture that demand instead of trying to manufacture it.

02

A page that does one job

Not the main website. One headline, one offer, one phone-call button. The 35.1% click-to-answered-call rate is what happens when nothing else competes for attention.

03

Tracking closes the loop

Every dollar of spend ties to a real patient on the schedule. Winning keywords get scaled, losing ones get cut, and cost per new patient keeps falling.

Methodology & sources. 1 Healthcare landing-page conversion benchmarks reflect commonly cited industry averages from WordStream, Google Ads benchmarks, and LocaliQ medical-vertical reports (~3–5% click-to-conversion in the medical/dental vertical). Direct comparisons depend on conversion definition; figures here are directional.   2 Pediatric visit-frequency and lifetime-value estimates use AAP well-child visit timing, typical pediatric sick/acute-care utilization, and commercial-reimbursement averages for pediatric primary care. The model assumes a blended active pediatric patient averages roughly 2.5–3.2 visits per year and $550–$750 in annual practice revenue, with the headline ROI using the midpoint value of $650 per patient per year. Estimated 10-year value is calculated as 16 confirmed bookings × $650 annual value × 10 assumed years at the practice, divided by $895 in practice-paid ad spend. Actual economics vary by payer mix, patient age, vaccine utilization, visit frequency, retention, and value-based-care contracts.   Performance window: December 15, 2025 – April 21, 2026.   Ad spend, click, impression, and conversion data sourced from the connected ad platforms. The practice paid $895 in ad spend; with Google Ads promotional credits included, total delivered media was $1,633.25. Booking data came from the practice's call analytics dashboard, with bookings classified by AI booking detection on call recordings and confirmed via transcript review. Multi-child bookings counted per child. Of the $895 in practice-paid ad spend, $300 was allocated to Meta Ads, which produced 3 of the 16 confirmed bookings.   Past performance is not a guarantee of future results.

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these for your practice?

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